Success in Social Commerce Research Paper Example | Topics and Well Written Essays - 1250 words

Success in Social Commerce - Research Paper Example As the result, Google Analytics and Facebook Connect (Tonkin, Whitmore, & Cutroni, 2011) have now come up with tools and strategies that are showing positive ROI to marketers. In addition, a number of market research companies have carried out researches to understand the relationship of social media experience with consumers’ purchasing decisions. The results indicated that ‘like’ button acts as a significant factor that influences users to purchase a product/service from a specific retailer. In this regard, marketers are now looking at different ways of transforming experiences into measurable returns that will allow a rapid evolution of social commerce (Blanchard, 2011).While the paper is focusing primarily on ‘return on investment’, it is imperative to understand that ‘return on investment’ is usually considered as metrics that is not the case. ROI itself requires metrics for measurement of its business value, and business experts hav e come up with the following equation to calculate return on investment of something:ROI = Benefits - Costs x 100 = Percentage Return on the InvestmentThe equation of ROI is self-explanatory; however, the paper will now include an example that will clarify the applicability of ROI in social commerce largely. Sea World San Antonio is a venture of SeaWorld Parks & Entertainment (2013). The company created different content based on interests and attitudes of these roller coaster fans.... This paper is an attempt to understand different aspects of social commerce that will allow a comprehensive understanding of complexities that revolve around success of the notion. Discussion While social commerce presents an interactive shopping platform to consumers, it is imperative to see the potential of social commerce from businesses’ perspective. From retailers’ point of view, it has been an understanding that the social commerce has been successful in providing opportunities to retailers to engage people in exploration of their products by creating viral experiences (Ickler, Schulke, Wilfling, & Baumol, 2009). In addition, social commerce enables retailers to bring their products to a place where people interact with each other that is contrary to traditional shopping trend where people have to reach to the place to buy something. Another distinction from traditional commerce is that social commerce focuses on socially enriched relationships rather than one-to- one relationships that usually exist in traditional commerce settings. Rather, social commerce promotes dependence on interaction and experience of users with users; in other words, consumer-to-consumer communication that results in buying or selling of any product or service. The reason this paper is including detailed discussion on distinction of social commerce from other traditional types of commerce is the need for realizing the complexity that exist in social commerce, which will only enable its critical understanding that is essential for understanding different aspects of its success. For instance, as discussed earlier, ‘return on investment’ (Marsden, 2010) is the metric that business organizations usually use in traditional commerce setting, and

In our own Interest Essay Example | Topics and Well Written Essays - 1250 words

In our own Interest - Essay Example During the case of Somalia, 19 Americans died while attempting to restore peace (Thompson et al 4). Following the Mogadishu case, President Clinton’s intervention was restricted by the administration, despite the fact that the recommendations offered went against their humanistic conscience. The recommendation entailed the evacuation of all the American people at Rwanda, but not rescuing any Rwandan’s despite the fact that they perfectly understood the crisis at Rwanda. This paper reviews the response of President Clinton and his staff during the Rwanda Genocide, towards demonstrating the evils that emanate from obedience and the influence of authority on human behavior. Discussion Following the orders from the American administration, during and after the start of the Rwandan crisis, the administration’s advisors and the planning teams of the US – through president Clinton and his staffs communicated a number of excuses – for failing to act in resp onse to the genocide (Thompson, et al. 2; Carroll). The reasons given by President Clinton and his staffs included that the true magnitude and the scale of the killings taking place at Rwanda was not known. They also claimed that the rate of killings did not warrant the response of the US government (Thompson, et al. 3). However, considering that the massacre continued for a period of three months, it was clear that the inaction of President Clinton and his administration was not caused by the lack of proper information. Further, it became clear that the US was aware that the plans of the attack were known, because it was reported to the US, but nothing was done about the situation. The inaction of the US was also, not because it did not have enough resources, using which to respond to the situation. The reasons behind the failure of the inaction were primarily policy issues (DIA). The President and his staffs’ inaction are evident from the fact that they were well aware of t he case, eve before it happened. This was evident from the fact that, on 11th of January 1994 General Dellaire informed the UN of planned assassinations of Tutsi officials (Carroll). His subsequent appeals for reinforcement were not served. Further, after the start of the killings, memoranda about killings were sent to the Secretary of Defense’s office, and leading news papers like the Washington post and the New York Times reported the killings taking place (DIA). The policy recommendations that went against the conscience of President Clinton and his staffs included those from the administration that military force was not to be employed, following the experience that the US government had gained from the 3rd of October 1993 raid at Mogadishu, which ended with the killing of 19 Americans (Samantha 378). Other policy recommendations advanced by the US administration included that the interests of the US had to be protected, the administration did not have any allocation to a ddress the situation and that it lacked allied and public support (Samantha 378). These administrative policy recommendations tied the president and his staff’s ability to decide in favor of the crisis at Rwanda. This case shows the effects of their obedience; because the case culminated in the killing of more than 500,000 people (O'Toole; Stanley). The president and h